Passion for imagining,
dreaming and creating.
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Matías Herrera | UX/UI Designer
Passion for imagining,
Trusted By
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UX/UI
Projects
Projects related to developing, prototyping, wireframing, researching and ideas about websites and apps.
Usability Analysis of Bank of the State of Chile App [Bank of the State of Chile]
I analysed the main screens of the Banco Estado app, seeking improvements in its flow and interface. My analysis was based on Nielsen's Heuristics criteria and general usability principles. Below, I present the identified problems and their potential solutions.
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Expedia.com Heuristic Evaluation [Freelance Project]
Performed a deep-dive heuristic analysis of Expedia.com to diagnose functional and navigational inefficiencies. By applying Nielsen’s Usability Principles, I documented key pain points affecting the user journey across desktop and mobile interfaces.
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Visual & UI Design [Falabella Company]
As a Web Designer, I worked in the Electro & Tech category. I designed high-impact homepage banners, responsive landing pages, and email campaigns, optimising the digital journey for tech consumers while maintaining premium brand standards.
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UI Concepts [Freelance Project]
Different projects created showcasing various UI design concepts and approaches.
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Willing to learn new methodologies, tools, and technologies to perform at my best in any type of project.
Graphic
Projects
From brand identities and packaging to motion graphics, editorial design and illustration — visual work built to connect brands with their audiences.
Motion Graphics
[Multi-Brands]
Ads & Editorial Design
[Merrell]
Ads & Digital Design
[Golden Matrix Group]
Branding & Packaging
[Tresko Company]
Illustration & Artworks
[Freelance Projects]
Branding & Packaging
[Relkon Company]About me
My name is Matías Herrera. I'm a UX/UI Designer specialised in creating digital products — with over 10 years of experience bridging the gap between user needs and business goals. My foundations in Graphic Design give my work a visual precision and aesthetic awareness that goes beyond wireframes and user flows.
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