Passion for imagining,
dreaming and creating.
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Matías Herrera | UX/UI & Graphic Designer
Matías Herrera
UX/UI & Graphic Designer
Passion for imagining,
Trusted By
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UX/UI
Projects
I transform complex digital friction into intuitive user experiences. From conducting heuristic evaluations for Expedia to solving usability challenges for major financial institutions, I combine user insights with high-fidelity UI to create products that are both highly functional and visually refined.
Affiliate Hub UX [Golden Matrix]
I designed a scalable mobile hub for Golden Matrix to help affiliates manage and track multiple business lines from a single interface. I developed two distinct design directions—AffiPlay and RocketPlayer—testing both high-energy and premium visual styles.
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Usability Analysis of Bank of the State of Chile App [Bank of the State of Chile]
I analysed the main screens of the Banco Estado app, seeking improvements in its flow and interface. My analysis was based on Nielsen's Heuristics criteria and general usability principles. Below, I present the identified problems and their potential solutions.
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Expedia.com Heuristic Evaluation [Freelance Project]
Performed a deep-dive heuristic analysis of Expedia.com to diagnose functional and navigational inefficiencies. By applying Nielsen’s Usability Principles, I documented key pain points affecting the user journey across desktop and mobile interfaces.
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Visual & UI Design [Falabella Company]
As a Web Designer, I worked in the Electro & Tech category. I designed high-impact homepage banners, responsive landing pages, and email campaigns, optimising the digital journey for tech consumers while maintaining premium brand standards.
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UI Concepts [Freelance Project]
Different projects created showcasing various UI design concepts and approaches.
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Willing to learn new methodologies, tools, and technologies to perform at my best in any type of project.
Graphic
Projects
Elevating brand presence through versatile visual solutions across the retail, technology, and corporate sectors. From clean, purposeful branding and packaging to dynamic motion graphics and video content, I focus on design that communicates a clear message and strengthens a brand's visual narrative.
Motion Graphics
[Multi-Brands]
Ads & Editorial Design
[Merrell]
Ads & Digital Design
[Golden Matrix Group]
Branding & Packaging
[Tresko Company]
Illustration & Artworks
[Freelance Projects]
Branding & Packaging
[Relkon Company]About me
Hello/Hola ☀️ I am a Graphic Designer specialised in Web & UX/UI Design with 10 years of experience mainly across iGaming, e-commerce, retailers and digital platforms. Quick to adapt across industries and tools, with a strong appetite for learning and growing with each new challenge. Currently embracing the AI era by using tools as copilots, combining emerging technology with a decade of design judgement to deliver stronger results and value.
📍 Based in Sydney and available for immediate relocation nationwide for the right opportunity.